Social Media is all about the user experience entertainment publicists are told

"And if content truly was the king, how did Steve Jobs corner the record industry without owning a single copyright? He made it easier to get music through iTunes," Social Media Consultant Eric Schwartzman

By George S. Mc Quade III
West Coast Bureau Chief
O’Dwyer Publications, NY
www.odwyepr.com

“Everything is merging, and it’s about the experience, it’s not about shoving it down your throat, that doesn’t work any more and new media is not new,” Creative Director Dror Mohar, Fuzeit.com told Entertainment Publicists Professional Society (EPPS) crowd at a media workshop Thursday (May 20, 2010) on “A discussion on new terminology and how to overcome the fear of this new media” It was sponsored by the International Cinematographers Union Local 600.
“Everything is merging, and it’s about the experience, it’s not about shoving it down your throat, that doesn’t work any more and new media is not new,” Creative Director Dror Mohar, Fuzeit.com told Entertainment Publicists Professional Society (EPPS) crowd at a media workshop Thursday (May 20, 2010) on “A discussion on new terminology and how to overcome the fear of this new media” It was sponsored by the International Cinematographers Union Local 600.

“If you’re not relevant on Google, you won’t found,” said James Hipkin, Red 8 Studios, a leading global interactive and broadcast design agency with offices in Los Angeles, Toronto and Shanghai. “The consumer is taking more and more control on how they want to receive information, and when they want to receive it.  And that’s a key fundamental shift.  It’s no longer about shouting at consumers. It’s now about having the consumer listen to what you say based on when and how they want it.”

Publicists learned that “exclusives” are a thing of the past, and unless media assets like videos, audio and images are tagged and cataloged, they have no value.   

“You need to start thinking more sophisticated about platforms,” said Eric, Schwartzman, Online specialists and author of a new book coming out on social media. “How are you going to post your social media on your own site when you do control the data? There used to be a clique that said, ‘content is king. And the idea was if you owned a copyright, you were ultimately in control of the marketplace, because you could withhold access to it if you’d like to. But we know that’s not possible anymore. And if content truly was the king, how did Steve Jobs corner the record industry without owning a single copyright? He made it easier to get music through iTunes than anyone else could provide. Although compelling content is critical, it’s got to be easy to get.”  
Scwartzman says “New Media” is not new anymore. “What you should be thinking about is Social Media, and you have to think less like Warren Cowen (prominent American film industry publicist –Rogers & Cowan, who died May 14, 2008), may he rest in peace, and more like ‘Julie’ the cruise director of the ‘Love Boat’, because you’re making a community helping others communicate amongst themselves.” 
Social Media Expert Erick Schwartzman talks about the use of key words like President Obama used in his speech recently:

“We all know everything, the information is out there,” said Mohar, fuseit.com. “It’s easy to get access to make the same (media) pitch that any one else does. It’s even easier to get that context, and resurface it, but it’s how it feels, and how it feels on so many levels, not how it feels to just your customer, your consumer, your client, but how it feels to you.”“Social media has not changed the way we gather news,” said President Doug Faigin, of City News Service (CNS) , the largest metro wires service in the country serving southern California, which 90 percent of the media subscribe to. “Because of the economic difficulty the region is undergoing, whenever we have a rare opening, we get far more resumes and the quality of journalists applying for jobs at CNS are rated higher.”

The difficulty Faigin sees with new media is fact checking. “How do you know it’s credible, just because it’s out there is it right? The old media has the credibility of some expertise regardless how controversial the piece (story) may be suspect. Never the less, it’s a starting point, and not some blogger out their spouting off his or her ideas that may or may not be based on fact.”

Panelists also warn to not overlook traditional media, TV, radio and newspaper. “We still have AM and FM radio,” said Account Manger Richard Knafelc, PR Newswire.” “There’s some content that works better down different pipes. The definition of New Media is like an awkward teenager. He makes a lot of noise, but doesn’t do much.

It doesn’t matter what service or distribution you use, but it comes down to content. We can throw everything under the sun out there for our clients, but if the content is crap in and crap out, it doesn’t matter how you get it out there. That’s something I’ve come across quite a bit. We try to educate our clients that just because there’s a new toy out there to play with, it doesn’t mean it’s going to cost you more than if you distribute it traditionally going wide.”

“You should think about all mixes of media, but distributing it in a private label fashion,” said Wylie Stateman, co-founder and CEO of fuzeit.com. “You’re not sending out your important information through YouTube, Twitter or whatever. We think there’s a future in multimedia, if you have control in delivery of it.  You should be able to analyze who receive it, how they use it, and if they shared it. But the most important thing is to develop compelling content.”
Fuszeit.com, which produces 10 percent of the multimedia film market Online has earned six Oscars over last 15 years. Stateman has been personally nominated for five Academy awards and several British Academy awards. 
“I need a publicist, because no one really knows who I am,” said Stateman. “It’s important to understand not only the need for content, but the production of content. What we have done at fuzeit.com is develop tools to allow people to express themselves with video, with audio, with images and texts.”

To reach the panelists all prefer email:

James Hipkin: james@red8studios.com

Richard Knafelc: Richard.knafelc@prnewswire.com

Dror Mohar: dmohar@fuzeit.com

Erick Schwartzman: ericbennettschwartzman@gmail.com

Wylie Stateman: wstateman@fuzeit.com

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PERI Software Solutions expands global operations in Coimbatore, India

PERI Software Solutions, a leading global IT business solutions company (Thursday, May 13, 2010) has opened a new branch office in Coimbatore, India launching its suite of hardware and software products and services.

The launch was presided by Thiru. K. Ilango, President, Coimbatore District Small Industries Association (CODISSIA).

PERI's suite of applications, offer clients solutions that can enhance and optimize operations in various verticals. Highlights of the product launch was the PERI's D2000 series of computer systems and PERI iSystem – Enterprise Communication Solutions.

While PERI's D2000 series of computer systems will target the fast growing consumer market and will be available for customers on various configurations, the PERI iSystem - enterprise communication solution will target the market for IP based inter-office communication solutions. The iSystem offers a scalable, flexible, robust platform that offer organizations a unified platform for voice, video and data communications while providing potential cost savings over traditional telephony solutions.

PERI's other solutions offer modular approaches to various requirements of the industry, where products like iAsset (Asset management), iPass (Personnel identity management), iDocs (Document and File management), iFleet (Fleet management) offer independent solutions that can over a course of time be integrated to offer a complete ERP solution at optimal costs.

Coimbatore is a strategic market both in terms of location and business potential. With the inauguration of the branch here, PERI are poised well to provide the best solutions for companies to invest in. PERI will be committing significant resources to support marketing, sales and customer support initiatives out of the Coimbatore branch office.

 About PERI: Founded in 1999, PERI is a global solutions company, which has grown to more than 700 plus employees and delivers high value-cost effective technology based business solutions. PERI draws on deep industry expertise and a portfolio of interrelated consulting, business processes, application development along with smart-intelligent hardware and software products. PERI blends strategic design, proven technology and timely delivery of solutions that maximize customers return on IT investments.

Media Contact :

Kausik Kannan | 9003038708 | kkannan@perisoftware.com

PERI Software Solutions, No.4, 9^th Avenue. Ashok Nagar, Chennai - 600083

[Editors: For images and media interviews please call: Aida Mayo or George McQuade at 818-340-5300 or 818-618-9229 or email Publicity@MayoCommunications.com.

PERI Software to participate in smart grid tech conference in San Diego

 PERI Software to participate in a 21^st Century “Smart Grid Technology Conference and Expo” in San Diego

***

"Smart Grid technology  transforms the way utilities can deliver power to customers, it is the wave of the future,” said President and CEO Sarav Periasamy, PERI Software Solutions Inc

Newark, NJ/San Diego, CA – PERI Software Solutions Inc., a smart grid technology leader, plans to exhibit and participate in the 2010 Smart Grid Technology Conference & Expo, hosted by San Diego Gas & Electric, June 2^nd & 3rd, San Diego, CA. The event touts to be a powerful utility led tech conference that will outline ways to step up smart grid technologies. PERI will be amongst a dozen exhibitors and plans to display its latest smart grid technology.

             

“We need to educate and engage consumers in the transformation of smart grid technologies,” said President and CEO Sarav Periasamy. PERI Software Solutions, Inc. “Research shows that 60 percent of the electricity generated in this country is lost to inefficiencies, and the fact that smart grid technology is green and does not cost more, customers will feel good about saving energy and the environment.” 

PERI offers a solution that consists of smart electric meters that are capable of collecting fine grained household electrical usage data and transmitting it over secure communications protocols like mobile phones using general packet radio service (GPRS) or WIFI Mesh.

 “The data collected is integrated into a smart grid enterprise information system,” explained Periasamy. “The application supports data collection, analytics, system planning, engineering, operations, energy management, asset management, and value-added customer services. Advanced Metering Infrastructure (AMI) Smart Meter and Demand Response form the core enabling technologies for the smart grid.

            Beyond automated meter reading for billing purposes, the smart meters grid serves as information gateways to customers. It offers improved revenue management and proactive customer communications about energy efficiency. Through dynamic rate price programs and Home Area Network applications and devices the smart grid also enables customers to manager the user of energy in their home in near real time.

            PERI's most recent move was opening its Los Angeles office earlier this year, which Periasamy has described as a way to step into the region's technology services market. PERI has developed 14 products and scored with customers such as Toyota and Blue Cross Blue Shield. Its hardware products have flourished in India in the desktop PC and wireless devices markets. On the intelligent hardware/embedded software front, PERI has developed iSystem, a product that integrates voice, video and data into one communication system.

           Periasamy recently told IndUS Business Journal’s (http://tiny.cc/ww3kc) writer Martin Desmarais, "My goal as CEO of the company is to make sure we grow in all phases so that one (technology) supports the other. Basically, it is complementary phases. We are one of the only small diversity solutions providers in the smart grid area and since we started early we should have some advantage,” he said.

            “California is really one of the first states to move hard on the smart grid technology for utilities and many other states are watching California to see how things develop before following suit,” noted Periasamy. He also sees a massive market for smart grids in developing countries, like India, that are struggling with their utility infrastructure. The efficiency and speed of the smart grid system helps in reducing the waste or misusage of power. PERI has been developing its own smart grid technology for the last two years.

            In a 3,000 meter pilot program for a utility company, PERI provided solutions for using outdoor wireless mesh and GPRS for implementing smart grid solutions. PERI had to overcome the challenges of deploying wide-area wireless broadband IP networks on a large scale, making wide-area broadband coverage possible. PERI provided a solution that is scalable, reliable, performance bound and secured that the customer needed. The backend application is an enterprise-wide geographic information system (GIS) supported by a business intelligence application.

            The two-day smart grid technology conference will also feature industry leaders from Austin Energy, TVA, Google, Seattle City Light, Southern California Edison, Better Place, Sempra, EPRI, and Verizon Wireless to name a few. 

             

PERI Software Solutions Inc. is one of the nation’s fastest growing Asian-owned, global business solutions company based in Newark, NJ with offices in San Jose, Los Angeles and Chennai, India. Founded in 1999, PERI is a global business solutions company, which has grown to more than 700 plus employees and delivers high value-cost effective technology based business solutions. The technology product and services company has earned more than $50 million in revenue since being started in 1999.  The company has four main product lines: software, hardware, intelligent hardware/embedded software and software services.  For more info visit: www.PERIsoftware.com.

            For more about the smart grid tech conference and agenda visit:

http://www.smartgridupdate.com/smartgridtechnology/programme.shtml

[Editors: For images and advanced media interviews with PERI, please call: Aida Mayo or
George McQuade at 818-340-5300 or 818-618-9229 or email Publicity@MayoCommunications.com.]

12th Annual Supplier Diversity Conferences mission: "Making a Difference in this Green Economy" Asian-Owned PERI Software Attending Kansas City, MO. Event

Kansas, MO. - PERI Software plans to attend the "Supplier Diversity-Making a Difference in the New Green Economy" event, May 17-19, 2010, Westin Crowne Center, Kansas City, Missouri. The Edison Electric Institute (EEI) and host company Kansas City Power & Light is hosting the annual Diversity Conference Tuesday through Thursday, in Kansas City, MO.

EEI and its members aim to establish long-term relationships with diverse suppliers who provide products and services that help our industry succeed in a highly competitive environment. Our member companies build close alliances with diverse suppliers, knowing that a business practice today will impact business development tomorrow. "Purchasing goods and services through diverse suppliers just makes good business sense."

" We are one of the fastest Asian-owned global business solutions company in our industry and I look forward to attending the annual event," said Pres. & CEO Sarav Periasamy, PERI Software Solutions, a business solutions company based in Newark, NJ with offices in San Jose, Los Angeles and Chennai, India.

Last month, PERI earned five business awards.

1. Top 500 Diversity Owned Businesses in the US
2. Top 100 Subcontinent Asian American Businesses in the US
3. Top 500 Privately - Held Businesses in the US
4. Top 100 Diversity Owned Businesses in NJ
5. Top 100 Privately - Held Businesses in NJ

The company has four main product lines: software, hardware, intelligent hardware/embedded software and software services. Through these lines, PERI focuses on a number of areas including: advanced metering infrastructure, business intelligence, enterprise data warehousing, geographic information systems, identity management, portal and content management, SAP, supervisory control and data acquisition and security services.

PERI Software Solutions Inc. was founded in 1999, PERI is a global business solutions company, which has grown to more than 700 plus employees and delivers high value-cost effective technology based business solutions. The technology product and services company has earned more than $50 million in revenue since being started in 1999. The company has four main product lines: software, hardware, intelligent hardware/embedded software and software services.

For more info visit: www.PERIsoftware.com. On June 2-3, PERI will be discussing Smart Grid Technology at the conference in San Diego, CA.

For more about the smart grid tech conference and agenda visit:
http://www.smartgridupdate.com/smartgridtechnology/programme.shtml

[Editors: For images and advanced media interviews with PERI, please call: Aida Mayo or
George McQuade at 818-340-5300 or 818-618-9229 or email Publicity@MayoCommunications.com.]


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New International Trade Study released today by LAEDC shows light at the end of the economic recovery tunnel

Front page story on LA Daily News (click on image to read it)

LAEDC report forecasts two-way trade to grow by nine percent in 2010 with separate report showing striking economic and personal ties with China
***
Los Angeles — Southern California’s key international trade industry will see improving activity during 2010 and 2011 after two dismal years in 2008 and 2009, according to theInternational Trade Trends & Impactsreport released today by the Los Angeles County Economic Development Corporation (LAEDC).
The total value of two-way trade through the Los Angeles Customs District should increase by 9.0 percent to $308.5 billion, while the number of containers moved at the ports of Los Angeles and Long Beach will grow by 10.2 percent in 2010.

“The global economic downturn was a huge problem in 2009, as the economies of four of the Los Angeles Customs District’s top five trading partners dropped into recession,” said LAEDC Chief Economist Nancy Sidhu, Ph.D.  “However, all five economies have now returned to growth mode, which bodes well for international trade activity in 2010.”
Trade growth at the ports was helped by a number of new projects to meet environmental mandates and expand capacity.  At the port of Los Angeles, work is moving on both the Transpacific Terminal and the China Shipping Terminal.  At Long Beach, construction at Pier G continues, and the completion of the environmental impact report (EIR) for the Middle Harbor project cleared the way for construction to begin there as well, which has the potential to create additional jobs .  The steady increase of export volumes helped by the early recovery in the Asian economies will also contribute to the growth in international trade activity.


“All of these projects have a two-part impact,” said Sidhu.  “Jobs are being created today—when they are desperately needed—and capacity will be increased for the future when trade activity revives.”  “Capacity at the local ports has been a concern in the past, but expansion plans are moving again,” said LAEDC Founding Economist Jack Kyser.


For more on the 2010 International Trade Report and the studies visit:http://tinyurl.com/2fqtorl

Youth express themselves through film, video and music thanks to Angel Entertainment Foundation

Angel Foundation helps youth through the art of film making.

“I look forward to meeting everyone and to a great event in Beverly Hills,” said President Michelle Lovetro, CEO at Soaring High Productions and Film Investments

Los Angeles, May 11, 2010 – Angel Entertainment Foundation, a non profit organization that encourages self-expression through all aspects of film, video and music production is kicking off a fundraising“Operation Launch Party”this Wednesday, May 12, 2010, 6:30 p.m.,Aqua Lounge, 424 Beverly Blvd, Beverly Hills, CA, 91210.
“I look forward to meeting everyone on the red carpet and to a great event in Beverly Hills,” said President Michelle Lovetro, CEO at Soaring High Productions and Film Investments. “Just a few months after our last event Angel Entertainment Foundation has made big strides towards the ‘Launch Party’.”
The celebrity event will spotlight Carmina Salcido, Sonoma, CA, who 20 years ago survived her father's murderous rampage that left seven family member dead and was featured on ABC’s 20/20 program. She talks about her life since then in her new book 'Not Lost Forever', of which she will autograph at the event.
Guests invited and expected on the red carpet Wednesday’s event include:  the cast of “Gravity”, Jon Harrison Taylor, son of R&B legend Johnny Taylor, Chloe Jordache, who just released her CD. Other up and coming artist are included in line up. Also expected: Brooke Rose, Angie Gega, Emma Winkler,Angels In America are coming to perform. Corey Leland plans to sing some of his songs for children and C. Kenneth Lee, and the Kitikat Band.

Angel Entertainment Foundation is a non profit organization that encourages self-expression through all aspects of film, video and music production.

“We use these expressive disciplines as a way to heal the soul and provide a positive environment for struggling youth to communicate their feelings,” explained Lovetro . “This is done in a supervised environment, and we do have counselors on staff.”
Lovetro works in conjunction with Soaring High Entertainment Co-Op, so they can provide professional instruction utilizing people that have had years of experience in the industry. They also provide labs in acting, script writing, direction, set design, musical scoring, basically anything to do with production.

Angeles Entertainment Foundation  Goals:

1. Give the youth a sense of identity. Often with abuse kids lose their self esteem, turn to outside negative influences to cope. Through the performing arts they gain it back and feel they have value. Expression through creativity has been proven to be a positive form of therapy.

2. Give the youth a safe place where they can interact and build social skills.

3. To use the performing arts to teach valuable life skills, give them the opportunity to enjoy the feeling of success, the courage and motivation to reach for their dreams.

Angeles Entertainment Foundation has also partnered with Safe Passages and A&G Entertainment Productions.

Angeles Entertainment Foundation  has also partnered with Safe Passages and A&G Entertainment Productions.


Angel Entertainment Foundation has put together a proven, experienced and diverse team of seasoned practitioners. The Angel team is spearheaded by long-time therapist Dr. Kandis Blakely.

"We are a compassionate, passionate foundation ready to help damaged children and it is our goal to build awareness and grow year by year as a motivator of other foundations and non profits, not to just meet the children’s enrichment needs but also their mental and emotional needs,” she said.

"Most importantly today's economy, non profits are struggling to stay in operation and I feel a collaborative effort will keep us all strong so the work may continue,” said Lovetro. “It is my goal at this time to have an all day concert inviting other non profits to participate in creating awareness to programs available to children who want enrichment as well as healing.”

About Angel Entertainment

Angel Entertainment Foundation is an organization devoted to teaching abused and troubled youth from the age of 10 to 18 the art of film making, video and music production. “ For more information on Angel Entertainment Foundation, please contact Michelle at 805 218 4716 or visit: 

www.angelentertainmentfoundation.org

[Editors: For media interviews, images or more about the event contact Aida Mayo or George Mc Quade, MAYO Communications, 818-340-5300 or email: Publicity@MayoCommunications.com. MAYO is a proud sponsor of
“Operation Launch Party”

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Platinum selling urban rock violin duo Nuttin' But Stringz To Champion Opus 118, Harlem School of Music Benefit

Host Nuttin’ But Stringz To Rock The House at Opus 118 Harlem School of Music’s Opening Honors Recital in New York

Opus 118 Harlem School of Music

The fundraising event kicks off their concert campaign to raise $500,000 to keep the Opus 118 music program running

New York, NY May 11, 2010 — The powerful sound of urban rock music will come alive on Thursday, May 13, 2010 at El Museo Del Barrio in New York City, when internationally renown violin duo Nuttin’ But Stringz host the opening Honors Recital for Opus 118 Harlem School of Music. The platinum selling violinists, who were recently featured on ABC’s Dancing with the Stars and MTV Unplugged with Trey Songz, have become the champion spokespersons of the non-profit organization.

Opus 118 transforms the lives of students and their families of the Harlem community, through access to quality music education while fostering teacher development and introducing musical performance to new audiences. “Opus 118 has experienced significant challenges in securing the funding needed to sustain the organization” said Damien Escobar, Nuttin’ But Stringz.  Damien noted he was inspired by the efforts of Roberta Guaspari who co-founded the non-profit organization to inspire the youth of Harlem.

Opus 118 Harlem School of Music

In 1991, public school budget cuts eliminated arts programs, but Guaspari and her students fought for their program. They rallied community support and held a benefit concert at Carnegie Hall, with some of the world’s finest musicians to raise funds to keep the program open for nearly 20 years. Unfortunately, the program faces the same struggles during these economic times. With the help of Nuttin’ But Stringz, Opus 118 will kick of their Concert Campaign to raise half a million dollars and hopefully keep the program open for another 20 years.

“Opus 118 has seen a fair share of challenges through the years, but struggle parallels our humble beginnings,” said Robert Gondola, director of external relations.  “This year marks Opus 118’s 19th year and with the help of generous donors, we will not only make it to a 20th year, but [Opus 118] will be in a position to sustain for many more years to come.”

“Our mission is far from accomplished,” explained Gondola. “There is so much left to do, and we need people to lend a hand to preserve the educational treasure that is Opus 118 in a neighborhood that needs it more than ever.”

Unfortunately, after more than a decade, Opus 118 finds itself in the same predicament battling through turbulent economic times. “Sometimes passion and drive are all you need.” said Tourie Escobar, “When my brother and I heard [Opus 118] was facing closure we felt motivated to help.”

Tourie Escobar (in driver’s seat) and brother Damien Escobar, Nuttin’ But Stringz check out the Batmobile on display at USA Chevy Camaro “Spirit” Premiere during their last visit to Hollywood and a performance on ABC’s Dancing with the Stars. (MAYO image)

Nuttin’ But Stringz is no stranger to giving back to the community. They brought music lovers to their feet last month (April 26, 2010) at the American Heart Association’s Power to End Stroke movement. The initiative took place at the Hobby Center’s Zilkha Hall in Houston, and empowered people to reduce their risk for stroke and educate communities on the importance of its prevention.

The Opus 118 Honors Recital on Thursday May 13, 2010, will begin at 6:00 pm with a cocktail hour, followed by a 7:00 pm performance. The newly renovated museum galleries will also be open exclusively for Opus 118 supporters. For more information on registration and tickets to the event contact Robert Gondola, Director of External Relations for Opus 118, Harlem School of Music at (212) 831- 4455 ext.105.

Damien Escobar and Tourie Escobar, Nuttin’ But Stringz to host benefit Thursday night at Opus 118.

About Nuttin’ But StringzBrother Tourie Escobar and Damien Escobar, who grew up in Queens, NY, are a true phenomenon of our musical age. Together, they are Nuttin’ But Stringz(NBS). NBS combines the classical sound of the violin with Pop, R&B and Hip-hop. The result is a unique and uplifting fury of modern emotion and harmony, intensity and rhythm. At age 10 both were the youngest to attend the legendary Juilliard School of Music in New York City. Their mission is to bridge the gap between Popular and Classical music. For more information about NBS visit: www.NuttinButStringz.com and NBS Blog: http//nuttinbutstringz.wordpress.com.

[Editors: For media interviews with Tourie Escobar or Damien Escobar, Nuttin’ But Stringz, or images contact Aida Mayo or George McQuade, MAYO Communications, Los Angeles,
818-340-5300 or 818-618-9229. Email:  Publicity@MayoCommunications.com.]

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