Nonstop action in new comedy "Night and Day Movie" - also featuring Cpt. Dale Dye

After reading all the bad reviews on Mr Top Gun Tom Cruise's and Cameron Diaz's new movie, I was headed to see a different flick, but it was packed, so I opted for  the new action movie. Yea, everyone gave it mixed reviews, but I think that's because they were looking for missing impossible and older movies of Cameron Diaz.


Diaz was just as sexy in this movie as she was in all her movies a decade ago, and I didn't realize how natural, and how much drama she could bring to the stage until I saw in her action, and not just on a motorcycle. She played the big, dumb sexy blond, but she also revealed why like her.                                                                                                  Cameron Diaz

The last time I saw "Cameron Michelle Diaz" in There's Something About Mary, I knew she was going to be a silver screen hottie. By the way Ben Stillera plays "Ted" and Matt Dillon were in that movie in 1998, where a man gets a chance to meet up with his dream girl from high school, even though his date with her then was a complete disaster. Ted was a high school geek, who was going to the prom with one of the most popular girls in the school.                                                                                                                                  
The prom date never happened, because Ted had a very unusual accident. 13 years later he realizes he's still in love with Mary, so he hires a private investigator to track her down. The investigator discovers he too may be in love with Mary, so he gives Ted some false info to keep Ted away from Cameron Diaz.                                                                                              

I thought the film was great, lots of action, hilarious comedy and some pretty bold stunts in the movie for a Diaz. She was just as sexy as she was 10 years ago, and Cruise appear fit, and just as cocky, but just as fast as he was in mission Impossible.

I went in with an open mind and only seeing a partiable trailer so I was not prepared for the action nor the slapstick humorous drama scenes. What I really loved was the venue. It was filmed on location in Europe, and wow the places that were destroyed and the scenes were awesome.

The biggest surprise later in the movie was Captain Dale Dye Knight and Day (2010) .... Frank Jenkins, who I have met personally and who is the same guy on camera and behind the camera (Band of Brothers). I was hoping for a longer role, because Dye is very natural No Better Place to Die (details only on IMDbPro), Larry Crowne (2011) (post-production), Falling Skies (2010) (TV) (post-production) "Entourage" .... Firearms Instructor / ... (3 episodes, 2005-2010)

It's not a perfect film, but hey I'm not a perfect critic or movie goer. I usually go to watch and be entertained like everyone else. If we looked at every film from a technical perspective, we wouldn't enjoy it. It would be called a theater assignment not a movie, right?


I've always liked Cruise and Diaz movies, and I get tired of seeing the same folks in the same new movies like Sam Worthington, Damaged, Quartermain ,The Last Days of American Crime, Dracula Year Zero, Man on a Ledge,The Candidate (details only on IMDbPro), This Means War (2011) (pre-production, The Fields (2011/II) (post-production), The Debt (2010/I) (completed), Last Night (2010), Clash of the Titans (2010), Avatar (2009) and the Terminator Salvation (2009) and Megan Fox, (Fathom (2011),The Crossing  (in production),Passion Play (2010) (post-production), Jonah Hex (2010),Lilah, Jennifer's Body (2009),Transformers: Revenge of the Fallen (2009). 

Don't get me wrong I love both of these actors in feature and action movies, they just happen to be blockbuster, or is it just me. Maybe it's the studios like Warner Bros or Directors of blockbuster movies that get them young, early and inexpensive before their careers take off and make big bucks.

Okay, you're right Cruise and Diaz also were in many big movies, too, so let's just enjoy them for what they are, entertainment and stop being so critical at the movies. It's not an easy job acting, directing and producing. Everything can go wrong and does go wrong. More later.
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Publicists learn 'hot to do social media" at EPPS workshop

A packed house at the "How to do social media" ICG Local 600 - EPPS workshop.
Social Media Needs To Engage Your Audiences Say EPPS Panelists

By George S. Mc Quade III
West Coast Bureau Chief

If you want to do social media you need to engage your target audience and treat them intelligently. That was the overriding message at a sold-out Entertainment Publicists Professional Society (EPPS) crowd at a media workshop on “How To Do Social Media.” It was sponsored by the International Cinematographers Union Local 600, Hollywood, CA.

“It is possible to measure ROI,” but according to Panelist Sally Falkow, Expansion Plus, “Campaigns take four to six weeks of research and strategy and can cost from several thousand dollars to millions. “We don’t go by retainer, but more by the project, because it really depends upon how much time is involved and how long your project runs,” she said.

“Movie fans and visitors love behind the scenes marketing of movies,” said Vice President Wayne Bennett of MOVIESET (www.movieset.com), which is based in Vancouver, B.C. The free membership site helps market movies via images, on-the-set interviews and constant blogging. Bennet, a 20 year TV and movie production veteran, uses his social media skills to assist television production and publicity departments.

“You have to type what’s going on behind the camera for fans all over the world,” Bennett explained. “It might be the director of photography on how he lit the shot, or in the case of Peter Jackson in King Kong, before Facebook, YouTube and Twitter; he was literally posting photos of prop guys, costume fittings with actors, on the scene location scouts activities and video blogs. Jackson built this buzz that topped a million fans, who were already engaged in the process and the movie by the time he finished it for distribution.”

The panel also briefly talked about Widgets, which can be placed on a site or blog, allowing interaction with the visitor without leaving the site. For example: the Red Cross might have a widget on a blog, where you can donate directly to Haiti earthquake victims.

Panelists also recommended the funneling all your social media sites such as Facebook, Myspace, LinkedIn, Twitter on one portal such as www.tweetdeck.com, where you can organize your feeds and tweets.

“Nonprofit organizations do not tell there story very well,” said President Larry Eason, DotOrgpower, Los Angeles. The digital strategy and communications firm helps dot orgs harness the web and new media to achieve their goals. He works with cause leaders to expand their sense of what is possible Online. He claims to be an evangelist for the power of Online story-telling to move the public, donors and influentials. “You need to treat your audiences intelligently when telling your stories,” explained Eason.

 

Eason pioneered the use of new media for the Public Interest Research Groups (PIRGs) starting a first-of-its-kind in-house media center, which was acquired by Virilion where he worked with cause and corporate clients such as eBay and Georgetown University.

“You need to target your community groups, mobile interaction, action platforms, and set your goal,” said Mac McLean, Click Communications, North Hollywood, CA. “Before forming Click Communications in May, 2007, McLean handled theatrical promotions, worked at a national advertising agency and did publicity for major studios.

Some panelists noted that 60 percent of the marketing campaigns are spent on social media strategy versus 40 percent on PR and Marketing. “It is one more layer of client management, but for a restaurant the goal is to get people in the door,” said Caroline Rustigian Bruderer, CEO of K-LINE 7 Co., Orange County.

While everyone thought the best way to market your film is social networking and the best marketing tool is Facebook with more than 400 million users other tactics surface.

“Every movie or TV project has a core audience, and the Internet is the most strategic way to get to those people,” explained MOVIESET’S Bennett. “This allows you to do the EPK and other advertising much later. The Concept is the production, and the sooner you engage your audience the sooner they are going to grab onto it, and follow the different phases to the point where you get to your last news release or airing. There will be much more information that surfaces to the top of Google than there would be in putting out a release over six weeks.”

Entertainment companies and filmmakers are leveraging the power of social media by marketing their films to international audiences and building loyal audiences and communities around their work. Another tactic mentioned are RSS feeds, which in layman’s terms stands for real simple syndication or officially “rich site summary for delivering regularly changing web content. All agreed that to increase web traffic PR pros need an RSS feed on their client's website or blog to whoever subscribes or wants the content.

“The World We Want” – a powerful, inspiring documentary of teen activists hope, joy and dreams come true - a warm film premiere reception at The Skirball Cultural Center in Los Angeles tonight

“The World We Want”premiered at  AFI Festival, where it shared    theAudience Award for best  documentary feature

by George S. Mc Quade III
Los Angeles – A small crowd of mostly film producers, directors and Hollywood’s industry executives packed into the Skirball Cultural Center tonight ( Monday, Jan. 25, 2010) for the reception and screen of The World We Want. The event was put on by the International Visitors Council of Los Angeles with international filmmakers form 17 different countries, who are taking part in the U.S. State Department Program appropriately called “Project Citizen.” “The World We Want” - documents inspiring stories of teenager throughout the world engaged and determined in changing their communities and nations for the better. The Director and Producer Patrick Davison said it was privately funded and filmed on locations in Bosnia-Herzegovina, Colombia, India, Indonesia, Jordan, Russia, Senegal and the United States.

The music throughout the well-edited, fast-moving film captures the young citizens’ remarkable struggles in their own words and through their captivating personal experiences. Davidson said not narrative was needed, because the students spoke from their heart. Now, there’s talk of starting a foundation based on the film.

Project Citizen is a curriculum for middle, high and post-secondary school students and youth groups that promotes participating in local, state and federal government. It is designed to help students learn how to monitor and influence public policy. This would be one of the most interesting government class films ever shown in America. Many of us only read about old history in high school, tonight everyone got to travel and experience world history in this film.

Film Director/Producer Patrick Davidson said his audience was mainly teenagers all around the world.

Tonight’s event brought film producers and directors from all over the world (17 countries).  Producer Nayla Al Khaj, D- S E V E N Motion Pictures said, “it’s critical for students worldwide to learn the different cultures and diversity.”

The World We Want follows students tackling critical issues around the world including banning teenage gambling in Russia, fighting taxation of silversmiths in Indonesia, creating a community constitution in Colombia, securing clean drinking water in Senegal and more. The film documents the young citizens’ struggle to convince local and national leaders to enact vital legislation, and takes viewers into the homes, schools and neighborhoods of the young people to interact with their friends and family members.

Director of the Center for Civic Education’s Civitas International Programs, Richard A. Nuccio joined Davidson on stage for a Q&A session after the screening.

After reviewing hundreds of programs throughout the world, the film producers selected eight finalist countries to feature in The“World We Want.”

Film Locations:

- Brcko, Bosnia-Herzegovina

- Alejandría, Colombia

- Delhi, India

- Yogyakarta, Indonesia

- Al Karak, Jordan

- Samara, Russia

- Ross Bethio, Senegal

- Vancouver, Washington, USA

The students are the stars of the  film. These captivating young  people, ages 11 – 16, tell their  stories with captivating  enthusiasm and passion allowing  audiences to share their struggles  and dreams for the future. In  sharing these inspiring stories The  World We Want shows that in many ways, young people are the same all over the world: enthusiastic, passionate, articulate, engaging, and determined to create a better world.

The centerpiece of the film is the first Project Citizen International Showcase, held in Washington DC where delegations of students from more than 30 countries gathered to compete for the coveted prize The Program of the Year.

We The People: Project Citizen

The inspiration for the film is We  The People: Project Citizen – an  international civics program  created and administered by the  Center for Civic Education  (www.civiced.org) and funded by  the U.S. Department of Education,  by act of Congress since 1995.

The Center’s Project Citizen civic education program is implemented throughout the U.S. and in more than sixty-five other countries, reaching more than 1.5 million students each year. This event is sponsored by the International Visitors Council of Los Angeles (IVCLA) and the Skirball Cultural Center.

More than 10 million young people have participated in Project Citizen worldwide. The Project Citizen program is currently in operation throughout the United States and in more than 65 foreign countries throughout the world. I agree with Hollywood Reporter which said, the film is “ideal for fests and school audiences.” Amen to that.

I am buying the DVD when it comes out to share with my two teenage boys. This is a must see movie for the family, too. “The World We Want” is probably the most positive film we’ll see this year!

Out of more than 100 that turned up at the film festivals this is the diamond in the ruff. It could pave the way movie making will be done in the digital high definition (HD) future in editing, special effects and pure drama, the stuff Hollywood is made of.

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